Hi guys, Welcome to my blog FOODZAQ. Today we are discuss about McDonald's COMAPNY. You know McDonald's corporation is an a American fast food company founded in 1940. McDonald's is best known for its ham burgers, cheese burgers and French fries.t hey have also chicken products, break fast items, milk shakes, wraps, soft drinks, milk shakes and desserts.
Success Story McDonald's
- Founders - Richard & Maurice McDonald
- Established - 1940
- Entry In India - 1993
- First Restaurant India - 1996
- Headquarters - Chicago, US
- Locations - 38,700 Restaurants
- Revenue - US$ 21 Billion
Growth of company in India
- 1996 - First Restaurant in India (First time serving Non-beef and Non-pork Items)
- McDonald's India is locally owned by - 1- Connaught plaza Restaurant & 2- Hard Castle Restaurant.
- 1996 - 1st restaurant in New Delhi on 13th October
- 1997 - first Drive-Thru in Noida (UP)
- 1999 - First mall Location restaurant in new Delhi
- 2000 - First highway restaurant in mathura (UP)
- 2002 - First restaurant in food court and Delhi metro, new Delhi.
- 2004 - McDonald's First delivery service (Mcdelivery) in new Delhi.
- 2004 - Indigenous product like Mc aloo tikki, Mc veggi, pizza McPuff exported to Middle east company.
- 2006- 100th McDonald's restaurant in India on 10th anniversary.
- 2007 - First restaurant to open in domestic airport, at park Street (kolkata)
- 2011 - introduce Mcflurry in India.
- 2012 - McDonald's launch happy prize menu. Since then the McDonald's is growing in India and "we are loving it"
Products
- hamburgers
- various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items
- desserts salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.
Restaurants
Most standalone McDonald's restaurants offer both counter service and drive throug service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Sierra Vista, Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield, Manchester in 1986.
McDrive
In some countries, McDrive locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, mostly in downtown districts, that offer a "Walk-Thru" service in place of Drive-Thru.
Mc cafe
McCafé is a cafe-style accompaniment to McDonald's restaurants. The concept was created by McDonald's Australia, where it is marketed as Macca's, starting with Melbourne in 1993. As of 2016, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every restaurant, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian restaurants have noticed up to a 60 percent increase in sales. At the end of 2003, there were over 600 McCafés worldwide.
In 1994, McDonald's attempted Hearth Express, a prototype specializing in homestyle takeout meals. Among the fare offered were meatloaf, fried chicken, and baked ham. This experiment started with a single location in Darien, Illinois, but closed in only one year.
Finance
For the fiscal year 2018, McDonald's reported earnings of US$5.9 billion, with an annual revenue of US$21.0 billion, a decrease of 7.9% over the previous fiscal cycle. McDonald's shares traded at over $145 per share, and its market capitalization was valued at over US$134.5 billion in September 2018.
Business model
The company owns all the land on which its restaurants are situated, which is valued at an estimated $16 to $18 billion.The company earns a significant portion of its revenue from rental payments from franchisees. These rent payments rose 26 percent between 2010 and 2015, accounting for one-fifth of the company's total revenue at the end of the period. In recent times, there have been calls to spin off the company's U.S. holdings into a potential real estate investment trust, but the company announced at its investor conference on November 10, 2015, that this would not happen. CEO Steve Easterbrook discussed that pursuing the REIT option would pose too large a risk to the company's business model.
The United Kingdom and Ireland business model is different from the U.S, in that fewer than 30 percent of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and management at Hamburger University located at its Chicago headquarters.In other countries, McDonald's restaurants are operated by joint ventures of McDonald's Corporation and other, local entities or governments.
According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald's. Employees are encouraged by McDonald's Corp. to maintain their health by singing along to their favorite songs in order to relieve stress, attending church services in order to have a lower blood pressure, and taking two vacations annually in order to reduce risk for myocardial infarction. Fast Food Nation states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies to some extent based on the culture of the host country.
Global operations
McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society. The Economist newspaper uses the "Big mac Index": the comparison of the cost of a Big Mac in various world currencies can be used to informally judge these currencies' purchasing power parity. Switzerland has the most expensive Big Mac in the world as of July 2015, while the country with the least expensive Big Mac is India (albeit for a Maharaja Mac the next cheapest Big Mac is Hong Kong).
Controversy in 2019
In August 2019 McDonald's has faced boycott calls in India from right-wing Hindus after the global fast-food chain said its outlets served halal meat.
The conflict between McDonald's and Vikram Bakshi's Connaught Plaza Restaurants. On 21 August 2017, Vikram Bakshi, managing director (MD) of CPRL, woke up to a notice of termination; he realized that in only 15 days, the brand he had helped build in north and east India may not exist any more.
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