Hello friends, Welcome back to my blog FOODZAQ. Today I am going to share about Cadbury Company and their Facts, Products, Office, Production, Ads and Controversies. We know that Cadbury is an British multi national confectionary company owned by Mondelez international since 2010. It is the second last confectionary brand in the world after mars.
Success Story Of Cadbury Dairy Milk
- Established 1824
- Founder - John Cadbury Headquarter - Birmingham,UK
- Operating country - 60+ Employees - 90,000+
- 1824 - John Cadbury began selling coffee, tea & Drinking chocolate.
- 1897 - First solid Cadbury chocolate bar is sold
- 1905 - Dairy milk brand appears for the first time
- 1948 - Cadbury began it's Operation in India for the first time by importing chocolates.
- 1969 - Cadbury buys drinks maker Schweppes to become Cadbury Schweppes.
- 1993 - Cadbury opened the World's largest and the most advanced chilling warehouse in Birmingham.
- 2009 - Acquisition by kraft food (US$18.5 Billion) take over bid for Cadbury.
- 2012 - The Confectionery kraft food becomes Mondelez International of which Cadbury is a subsidiary.
- 2015 - Cadbury India profit slows to six years low, but growth by 2.2% under the new parent Mondelez International.
Success Facts
- There are 350 million bars of Dairy Milk chocolate sold every year. That's nearly a million a day.
- Cadbury's made some of the first milk chocolate in the world in the year 1857
- Cadbury is a fair trade product. They were certified back in 2008 and have increased the amount of fair trade cocoa sourced in West Africa.
- Cadbury were the official cocoa and chocolate makers for Queen Victoria. John Cadbury and his brother were given the first Royal Warrant by Her Majesty in 1854.
- Cadbury's created the first heart-shaped chocolate box. Richard Cadbury, the son of the Founder, John Cadbury, came up with the idea for St. Valentine's Day, in 1861.
Products
Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are most popular around holidays, such as Christmas and Halloween.
Creme Eggs are only sold between New Year's Day and Easter. Tony Bilborough from Cadbury told BBC Radio 5 Live: "There's something special about Creme Egg season. We long for it in those long, eggless days of summer and autumn."
As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Global sales of Cadbury products amounted to £491M in the 52 weeks to 16 August 2014.
Notable product introductions include:
- 1866: Cocoa Essence
- 1875: Easter Eggs
- 1897: Milk Chocolate and Fingers
- 1905: Dairy Milk
- 1908: Bournville
- 1914: Fry's Turkish Delight
- 1915: Milk Tray
- 1920: Flake
- 1923: Creme Egg (launched as Fry's)
- 1926: Cadbury Dairy Milk Fruit & Nut
- 1929: Crunchie (launched as Fry's)
- 1938: Roses
- 1948: Fudge
- 1958: Picnic
- 1960: Dairy Milk Buttons
- 1965: Cadbury Eclairs
- 1968: Aztec
- 1970: Curly Wurly
- 1974: Snack
- 1976: Double Decker
- 1976: Starbar
- 1981: Wispa (relaunched 2007)
- 1985: Boost
- 1987: Twirl
- 1992: Time Out
- 1995: Wispa Gold (relaunched 2009 and 2011)
- 1996: Fuse (promotional relaunched 2015)
- 1999: Heroes
- 2001: Brunch Bar, Dream and Flake
- 2009: Dairy Milk Silk[143]
- 2010: Dairy Milk Bliss
- 2011: Big Race oreo
- 2012: Marvellous Creations and Crispello
- 2014: Pebbles
- 2014: Bubbly
- 2016: Cadbury Silk Oreo
Office
Cadbury has its head office at Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England. The company occupies 84,000 square feet of leased space inside Building 3 of the business park, which it shares with Mondelez's UK division. After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury House.
Cadbury relocated to Uxbridge from its previous head office at 25 Berkeley Square in Mayfair, City of Westminster in 2007 as a cost-saving measure. In 1992, the company leased the space for £55 per 1 square foot (0.093 m2); by 2002 this had reached £68.75 per square foot.
Production sites
Located four miles south of Birmingham, England, the Cadbury plant in Bournville was opened in 1879 by company founder John Cadbury's son George, whose aim was that one-tenth of the Bournville estate should be "laid out and used as parks, recreation grounds and open space." It subsequently became known as "the factory in a garden". Cadbury's dark chocolate bar, Bournville, is named after the model village, and was first sold in 1908.
Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site, with Cadbury stating it “reinforces Bournville's position at the heart of the British chocolate industry”.
Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by Cadbury starts life at the Birmingham plant.
Advertisements
The Cadbury signature logo is derived from the signature of William Cadbury. It was adopted as the worldwide logo in the 1970s.
Cadbury famously trademarked the colour purple for chocolates with registrations in 1995 and 2004. However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by Nestlé.
Incidents/Controversies
2006 salmonella scare
On 20 January 2006, Cadbury Schweppes detected a strain of the Salmonella Montevideo (SmvdX07) bacteria, affecting seven of its products. The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in Marlbrook, Herefordshire. It was not until around six months after the leak was detected that Cadbury Schweppes notified the Food Standards Agency, a delay which Cadbury Schweppes was unable to explain satisfactorily, and for which it was criticised. The Food Standards Agency ordered the company to recall more than a million chocolate bars. In December 2006, the company announced that the cost of dealing with the incident reached £30 million.
In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, the Health Protection Agency identified 37 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar. An investigation that was carried by Herefordshire Council led to a further six charges being brought. The company pleaded guilty to all nine charges, and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.
2007 recalls
On 10 February 2007, Cadbury recalled some of its Easter eggs due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. Cadbury said the products were "perfectly safe" for people without nut allergies to eat.
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g Dairy Milk Double Chocolate bars.
2008 melamine contamination in China
On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia. Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Éclairs.
2014 pork traces in Malaysia
Cadbury recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond. The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces.
On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted.
JAKIM reportedly said in a statement that they tested 11 samples of Cadbury Dairy Milk Hazelnut, Cadbury Dairy Milk Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.
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