Hello guys, welcome back to my blog FOODZAQ. Today we are going to discuss about  PARLE-G COMPANY  IN INDIA. Parle-G is owned by Parle Product Pvt. ltd. It is an Indian food company. It had a dominant share of 7% in global biscuit market.

Success Story of PARLE-G  Company in India

Parle products private limited is an Indian food products company. Its own famous biscuit brand Parle-G. As of 2012 it has 35% dominant share of the Indian biscuit market. As of 2011 it was the largest selling biscuit in the world. 
  • A name that instantly brings back childhood memories. 
  • Deeply influenced by the Swadeshi movement, The year was in 1929. 
  • Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, had brought a old factory to manufacture confectionery. 
  •  Located between the sleepy villages of Irla and Parla, the small factory set up by the Chauhans employed just 12 men with the family. 
  • it is believed that the founders were so busy managing the factory that they forgot to name and then came to be known after its place of birth, Parle. 

  • Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.  
  • However, in 1947, a severe shortage of wheat immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. 
  • It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. Made in India. 
  • In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal.
  • In 1982, Parle Gluco was repackaged as Parle G, with the 'G' standing for glucose, of course. 
  • In 1998, Parle-G found a quirky brand endorser in Shaktiman, the desi superhero from a telly screen who was immensely popular with Indian kids. 
  • Parle products have not looked back since. From "G Maane Genius" and "Hindustan ki Taakat" to "Roko Mat, Toko Mat", Parle- G's fun yet relatable ads helped it move its image from mono-dimensional to multi-dimensional – from an energy biscuit to a source of strength and creativity. 
  • Its most recent campaign, "Woh Pehli Waali Baat", has people in different scenarios talking of changes that have taken place over the years.
  • Today, the company boasts of astounding sales figures of over a billion packets a month. That is around a hundred million packets of Parle G every month, or 14,600 crore biscuits in the entire year, which adds up to 121 biscuits each for 1.21 billion Indians. 
  • In fact, the biscuit is so popular that some restaurants have started using it to make high-end desserts. For example, Farzi Cafe has invented a Parle G cheesecake and Mumbai's 145 has a Parle G Eatshake! 
  • Nonetheless, despite its swift growth and heavy demand, the brand has remained true to its philosophy, though it has seen the ups and downs during it's journey. It's still our favorite.

Popularity

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl (an illustration by Everest creative Maganlal Daiya back in the 1960s).

Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank.

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.The Brand TrustReport ranked Parle-G as the 42nd most trusted brand of India in 2014.

The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80-gram "snack pack" is sold for as low as 15 cents (5 INR) at Indian grocers, and 40 cents at major retailers. By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. Also the first TV commercial for Parle-G was made in 1982. The Indian superhero Shaktiman also endorsed the brand in the 1990s.


Products

1. Biscuits

  • Parle-G (introduced in 1938 as Parle Gluco)
  • Monaco (1941-1945) India's first salted cracker
  • Cheeselings (1956)
  • KrackJack (1974)
  • 20-20
  • Golden Arcs
  • Parle Marie
  • Milk Shakti
  • Parle Hide & Seek (1996)
  • Parle Hide & Seek Bourbon
  • Fab!
  • Top
  • Parle Gold Star
  • Happy Happy
  • Simply Good
  • Namkeen coconut
  • Magix
  • Parle-G Gold
  • Milano
  • Nutricrunch
  • Bakesmith

2. Sweet confectionery

  • Orange Candy (1929-1930) [First Parle Product]
  • Kismi Toffee Bar (1963)
  • Poppins (1966)
  • Melody (1983)
  • Mango Bite (1986)
  • Londonderry
  • 2 in 1 Eclairs
  • Mazelo
  • Kaccha Mango Bite

3. Snacks

  • Mexitos Nachos
  • Parle's Wafers
  • Full Toss
  • Parle Namkeens
  • Parle Rusk
  • Parle Cake

Infrastructure 

Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana (Rajasthan), Banguluru(Karnataka), Hyderabad (Telangana), Kutch (Gujarat), Khopoli (Maharashtra), Pantnagar(Uttarakhand), Sitarganj (Uttarakhand), and Bahadurgarh (Haryana). Bahadurgarh (Haryana), Muzaffarpur (Bihar) and Pantnagar (Uttarakhand) plant are one of the largest manufacturing plants of Parle in India. It deploys large-scale automation for manufacturing of quality biscuits. It also has several manufacturing units on contract.

Parle-G biscuit girl

She is Neeru Deshpandey from Nagpur, if you believe a post on Quora where a user has raised a question on the identity of the evergreen Parle-G kid.

The anonymous post adds that the picture was clicked when she was 4 years 3 months old. Then there's another source, Parle-G's Wikipedia page that comes up with the name 'Gunjan Gundaniya'.

Finally, Mayank Shah, group product manager at Parle Products, puts all the folklore to rest and reveals: It's actually an illustration by an Everest creative back in the 60s.

People have created their own stories about the kid being a girl and assigned names of their own accord and others just caught onto them, a lethal combination of rumour and grapevine.

Friends, I hope you should understand the story of Parle-G. I you like my blog, can also read my previous blogs. Thank you so much. Have a great day